InnovationCreation

• Marketing Over Coffee. Christopher S. Penn and John Wall provide insight and usable tools for marketing in the connected digital world. Check out the The Twitter Power Guide eBook and an audio Q&A session from a Seth Godin presentation on his book Tribes.
• Chris Brogan. Chris has insight on the community and social media "space". Hire Chris!. Actually, he said you could hire him or read his blog and get the same info for free!
• Read E-Myth. Michael Gerber wrote about being in your business more than 20 years. Great practical reading and coaching for your business.
• Edward Tufte on design. Edward Tufte, well known professor on design, has a series of books and courses that provide insight on design. He also has a very resourceful forum on his web site; check out the recent conversations on election results/data.
• Trends, everyone wants to be on the front of trends. While by no means the best or first, TrendWatching.com has material that can help provide inspiration and tickle your deep thoughts on the coming future. Good tip: Know why you are tracking trends. "Trend spotting can be fun. Makes you feel in the now and in the know. But that alone is not necessarily going to make you or your company more money. The way we see it, in a nutshell, is that tracking consumer trends is one way (and there are many ways!) to gain inspiration, helping you dream up profitable new goods, services and experiences for (and with) your customers. So trend watching should ultimately lead to profitable innovation."
• Check out Springwise for new business ideas. Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation. They ferociously track more than 400 global offline and online business resources, as well as taking to the streets of world cities, digital cameras at hand.
• Folio...Find out what the world of the print media (magazine and newspaper) is doing. Yes, you will see info on layoffs and sell-offs in the print industry. But you will also see what those companies are trying to do. It was via Folio that I discovered the blog post by Jessica DaSilva, at the time an intern at the The Tampa Tribune. She wrote a post about the Tampa Tribune's shift in strategy and the message to the staff “People need to stop looking at TBO.com as an add on to The Tampa Tribune,” editor in chief Janet Coats said. “The truth is that The Tampa Tribune is an add on to TBO.”

Labels: business, culture, deep thought, design, environment, experience, new media, social media, startup, trends

When I hear the term "new media" I think of cool and interesting, possibly fun and something I want. Interestingly, the term new media is about media that is new today. In the mid 1990's there was a magazine called "NewMedia" which covered all the things happening on the web. At that time, the new media of the day was what ever was on the web. Any web site could claim to be new media. The ability to put up information on a network that allowed anyone in the world to see it was way different than the current media of the time; print, radio, TV.

Think about how you were informed of events in the agriculture industry in the late 1980's or early 1990's: newspapers, magazine, radio, TV. National Association of Farm Broadcasting, Farm Journal, or Feedstuffs anyone? These networks of media brought to you via snail mail or the airwaves info you needed to manage your agribusiness. Piles of papers and audio reports on the hour required you to pick and choose, pull info together, and make sense of it all manually.

As technology advanced, so did the ability of ag information to get to you in a streamlined fashion. Companies like DTN tapped into early electronic networks to bring all the information you needed straight to your computer (everyone remember those Apple II's?). While this still required some personal effort to integrate the information, electronic services started to remove the barrier to information access and understanding. This became the "new media" of the time. The same types of information yet presented and discovered in a whole different manner.

Today the new media has evolved to include finding and delivery of audio and video. While audio and video on the internet has been around since the mid 1990's, the process by which this type of media reached you has changed. No longer do you need to concern yourself with figuring out what to do with the files and how to listen. Service like DirectTV, Tivo and iTunes make obtaining shows like SwineCast or AgToday simple.

New media has also expanded on how information is presented. A great example is weather information: weather reports used to be static; look on the back page of the paper and see the 5 day forecast. Or, tune into a Brownfield Network radio station to get the recent weather report. Now weather reports come in all sorts of flavors, from old school media (the 5 day forecast in the Indianapolis Star still is handy), to the Weather Underground, the Weather Channel, and the US government's Aviation Weather Center. Each of these are pulling from a standard set of data sources and adding new methods for interpreting, understanding, and using weather information.

There are even services that supply, for a fee, weather information to speciality industries in a form that is delivered faster, provides usable analytics, and expert option on actions to take. Planalytics and Weather Services International are two such weather information service companies, offering to the ag industry tools to help make decisions. These methods of discovery, presentation, and understanding are the "new media" today.

Labels: cool, creativity, ideas, information, innovation, new media, software