InnovationCreation

What is this? Is is a tennis ball at the end of a wooden broom handle that is used to quickly buff out scuffs on the floor of the Indianapolis, Indiana airport. The lady working the floors says this things works very well to remove floor scuffs and that all the cleaning staff have one of these. This is truly the implementation of "necessity is the mother of invention".

This week in the Financial Times there was an interview with Sir. James Black on "An acute talent for innovation". Sir. Black made an interesting statement with respect to pharmaceutical companies; “It’s a kind of obscenity. Very few of the drugs classified as blockbusters retrospectively were designed in that way. The people who know about markets can’t even predict what next year will do.”

Also of interest were his comments about small teams (25 people or less), that creativity is "not a method that can be learnt and taught", and there is no shortage of scientific talent, he says. “But [I am] much less optimistic about the managerial vision [of the pharmaceutical industry] to catalyse these talents to deliver the results we all want.”

The pending merger of Pfizer, the world’s largest pharmaceutical group, of Wyeth, highlights the focus of the need for "blockbusters", in the vein that a blockbuster is predictable. And yet the real energy in merging Pfizer and Wyeth will be spent on wringing out costs, making the two groups efficient, and corporate politics. One wonders if the real innovation of the Pfizer and Wyeth mereger will create is not within that combined company but outside, by those that can bring together those people "released" due to the merger, into small groups, and flying low under the radar.

My favorite line from the interview is "Anonymous peer review is the enemy of scientific creativity"... When something that is truly unique and market breaking, can you really have a peer review that is meaningful? Imagine the iPhone being reviewed by Motorola or Nokia before it was released. Peer review is great for that research or product improvement that is well known and incremental movement is being done. But in disruptive work there are few peers (hence the disruption).

“Peer reviewers go for orthodoxy...Many of the great 19th-century discoveries were made by men who had independent wealth – Charles Darwin is the prototype. They trusted themselves.” said Sir. Black

Labels: business, creativity, culture, deep thought, innovation, invention, pharmaceutical, trends

My wife had to order a small part for a breast pump, which only cost $3. The web site had a minimum order of $10, so she found a Burt's Bees Almond Milk Beeswax Hand Creme. This creme sounded really compelling: "Help for hard-working hands" and " Sweet almond oil, aloe and vitamin E help keep them soft and smooth". But did they really try this stuff? Ugggg.

Imagine rubbing your hands with sticky glue that smells like cherry-almond cardboard box. Once you have this on your hands everything you touch wants to stick to you. Going to sleep with this "creme" (yes, finger quoting when I say this) on your hands makes your bed sheets become marionettes as you roll or turn; they stick to you all night long. And did I mention the smell? If there ever was an Energizer Bunny logo for smell this product would have it. Yes, it lingers on and on and on and on and on and on.

Sure, this product would protect your skin ... if you had severely pain inducing cracks. This product might be useful in a survival kit to help repair leaks in tents or be the sticky part of fly paper.

The label says "Not tested on animals" ... Did any humans test this in real life? The best thing about this product? Its packaging! This is where the marketing makes the product look great, unfortunately.

Bottom line: if you like sticky hands and have really terrible skin cracks then get this product. Otherwise, use something like Cetaphil Moisturizing Cream.

Labels: bees wax, creme, design, invention, lotion, product

Just so you don't think I was a bit off on writing something about crumbs, I found these bits of crumb related items:

• From Patent 7,375,141, Soluble carob, The depolymerization may be carried out in a reactor provided with a mixing system suitable for handling fine powder, that is to say powder with a particle size of around 20 to 200 .mu.m, so as to prevent the formation of crumbs. As nonlimiting examples, mention may be made of LODIGE-type reactors, and ribbon mixers.



• Patent 7,353,952, Insulated compartmented lunch bag, Additionally, any crumbs or stains from eating are contained on the interior side or surfaces of the major compartment 120. Thereafter, major compartment 120 may be closed to hide the said crumbs or stains therein and out of sight.
  

and two I thought were interesting:

• Space Station Christmas, She looked at the swarm of crumbs and saw why NASA packaged crumbly foods in bite-sized morsels -- or avoided them altogether.



• Astronauts wrap up space station work, Reisman, meanwhile, can’t wait to get back to his wife, Simone Francis, and, to a lesser degree, their cat Fuzzy. He’s also looking forward to “a good slice of pizza” and some bread, banned from the space station because of crumbs. He’s had to settle for tortillas in orbit.
  

And if you really want to learn more, NASA Facts: Space Food, has some info on crumbs.

Thanks to Kim Williams, Amy Stark, and Lorraine Ball for their additions to the crumb list.

Ok, brainstorming, the kids way...

I spent last week at Camp Invention at Pike Township's Fishback Elementary School. This is a program by the National Inventors Hall of Fame Foundation, run all over the country, to provide kids age 7 to 12 with hands-on activities, brainstorming, experimentation, and unbelievable action. My involvement was to help the kids during the invention time.

All the kids (and parents) were told to bring a "take apart" item, from which they would, over the course of the week, build an invention. The younger kids (ages 7 to 10) were to think about some job or activity that really bugged them and come up with an invention to do the job or make the activity fun. The invention did not have to actually work, they just had to build a concept.

The older kids had to build a Rube Goldberg device, in a team setting, that would break a water ballon on a target, using at least four steps, two simple machines, a part from each of the team member's take apart item, and once the machine was started its process no additional human assistance could be given.

Some interesting observations about the kids:

• Kids will try anything. One boy insisted on using white glue to hold together material (LOTS of glue:) even though nothing was sticking (the items were too heavy for the glue. So he used more glue! One team of older kids found some foam tubing to make a marble launching system as part of their balloon breaking system, even though the foam tubing was not originally part of the supply kit.



• Older kids start to get constrained by implied teacher direction but younger kids don't let directions get in the way. Some of the direction by teachers and coaches seemed to bind the teams in a design direction they may or may not have realized was needed. I found my self imposing my view of design on the kids works by the way I responded to how a kid would build something.



• Scope creep occurs even in kids projects! The older kids rules received a few implied rules: the balloon had to go through the air (fly) and the target could be horizontal or vertical. These new implied rules came out during a discussion on what is to happen. When one kid asked about if the balloon has to fly through the air, a teacher said "yes" even though it was not stated on the rules.

It was a fun week and the kids learned some things. Hopefully they will get to practice their abilities to make things as school starts up in the next few weeks.

Pics and video of inventions.

Labels: creativity, deep thought, innovation, innovation tool, invention, thinking

Every once in a while I have these thoughts that are entertaining and interesting.

One of those times occurred this last weekend, when my son was playing with TamTamJam on his OLPC. I got to thinking "why does the ice cream truck play the same same same annoying music as they drive around?" Why couldn't the music be composed by the neighborhood or be pulled from the creative commons world? Let it be entertaining and impressionable! Vote for the music as the truck stops to sell ice cream. This is a great target for an assumption challenge.

The other thought was from an email I was sending to Chris Brogan. I started the note " I hope you are recovering from recent travels." and got think about the word 'recover'. Do you ever 'recover'... How about 'recharge', kind of like an iRobot Roomba, where we seek out our home to plug back into the energy of home, family, comfort food, and the stuff you love to do.

Labels: creativity, design, invention