InnovationCreation

During Gnomedex 2007, Justin, from Justin TV, was calm but he did show a bit of quick on the spot thinking with respect to advertising. After Justin talked about how he got to this point in time and the tech equipment origins, he sat for a bit and then asked if anyone was interested in having their logo/company name on his hat. He proceeded to auction the bit of white space starting at $5. How he handled that was a great bit of self promotion and hucspaugh (sp? bold, direct, brave, daring). The bid finally ended at $750 and Justin committing to wearing the hat with the ad for the rest of the month. Amazing.

b5media won the auction...

Labels: gnomedex, innovation, marketing, thinking, tv

If you have never heard Guy Kawasaki (blog at http://blog.guykawasaki.com/) "evangelist" talk, here is audience capture audio from Gnomedex 2007 (MP3 audio link). Apparently others had already heard this talk word for word and was not as fun for them. But I enjoyed the presentation. It was entertaining and thoughtful. Some of his points about being an evangelist:

1. Make meaning
2. Make mantra
3. Roll the DICEE

• Deep
• Intelligent
• Complete
• Elegant
• Emotive

4. Niche thyself

• Showed 2 x 2 grid; ability to provide unique product or service by value to customer=> be in the upper right quadrant

5. Let a hundred flowers bloom
6. Make it personal
7. Find the true influencers
8. Enable a test drive
9. Look agnostic, not atheist
10. Provide a slippery slope
11. Don't let the bozos grind you down

Here is PDF of the presentation used by Guy.

Guy also used the phrase "Don't worry be crappy", told of his Yahoo story, and mentioned obtaining the presentation by sending email request to Gina@garage.com.

Labels: business, gnomedex, innovation, kawasaki

At Gnomedex 2007 the Ignite Seattle was an excellent session. Ignite Seattle folks provided great entertainment and poked our brain. My favorite Ignite Seattle session was Elan Lee's "LIFE: if you’re bored, you’re doing it wrong".

My other favorite Ignite Seattle sessions were "Make Art Not Content" by Scotto Moore and the very practical "Venture Capital Term Sheets" by Leo Dirac.

Labels: entertainment, fun, gnomedex, innovation