Are there any innovation groups to keep an eye on?

No reason not to get involved! From Gerald "Solutionman" Haman via LinkedIn:

  • More than 1100,000 people are members of the Top 20 (LinkedIn) Innovation Groups
  • 1,000 people per week are joining the Top 20 Innovation Groups
  • The Marketing/PR/Sales Innovators Group is the 11th largest LinkedIn Group with over 65,000 member
  • The Twitter Innovators Group is the largest Twitter-focused on LinkedIn with more than 11,600 members who tweet
  • Over 9,700 people belong to the fast-growing Green & Sustainability Innovators Group
  • More than 8,500 people belong to the helpful InnovationPeople Group

  1. Marketing, PR, Sales & Word-of-Mouth Innovators
  2. Green & Sustainability Innovators
  3. InnovationPeople Expert Network
  4. Brand & Branding Innovators
  5. Sales & Selling Innovators
  6. New Product & Service Innovators
  7. HealthCare, Wellness, Medical, Pharma & Biotech Innovators
  8. Learning & Education Innovators
  9. Leadership & Change Management Innovators
  10. Communication Innovators
  11. Meeting & Event Design Innovators
  12. Association, Convention & Conference Innovators
  13. Twitter Innovators
  14. Facebook Innovators
  15. Technology & Mobility Innovators
  16. Government & Political Innovators
  17. Fundraising & Philanthropic Innovators
  18. Innovative Networkers
  19. “GTD: Getting Things Done” Innovators with David Allen
  20. “Experience Economy” Innovators with Pine & Gilmore

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Green and Sustainable versus Mature and Druable


This last weekend I had the chance to participate in a discussion of the ideas from Deep Economy: The Wealth Of Communities And The Durable Future put on by Smaller Indiana at the IUPUI Herron School of Art and Design. Bill McKibben, the book's author, presented for about 30 minutes and then a group of Citizen Panelists dialogged about the core ideas contained in the book and related that to central Indiana: consumption & growth, local food, and durable futures.

After the event, I had the opportunity to chat with Bill about a recent interview he gave where he said he preferred the words Mature and Durable over Green and Sustainable. I asked him to elaborate.

He said that we as humans have no connection to the words Green and Sustainable; when we are young we know we will grow and that growth is a good thing. Once we reach a certain age we stop growing (physically) and move into a mature state. In this context, mature is understood because we live with its meaning. As an aside, Bill said that, unfortunately, the word mature has been taken over by the AARP and can have good / bad meaning, depending on where you are on the age curve:)

Sustainable is another word we have no direct experience with in day-to-day life. When you say something is "sustainable" what do you really mean and how can I relate to it? However, we do have life experiences for the word "durable"; when we buy something of cheep plastic we know it is not going to last, but something made of fine leather or wood has the feeling of longevity and is durable. Look at the tools made by Durabuilt... they even took the feature of the tools, durability, and made it part of the product's brand name. Trying to do that for the word sustainability (sutainbuilt?) ...

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Building that community, quick connection points

Quick note to highlight some podcasts/blog posts that have been discussing communities.

  • Doc Searls discusses the "Giant Zero": a statement to describe the hollow sphere as a "giant zero” that it puts every point at virtually zero distance from every other point. http://www.itconversations.com/shows/detail1747.html
  • HBR IdeaCast discusses "What Is Wikinomics?". http://media.libsyn.com/media/hbsp2/HBR_IdeaCast_31_1.mp3
  • Chris Brogan's very interesting statement Meet People NOT Business Cards!

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